Hospitality Industry

Hospitality Industry Ceylon Continental Hotel Module: e-Commerce & dish ups marketing Ceylon Continental Hotel [pic] [pic] Content 1. existence05 2. Vision & Mission...05 3. trade communication strategy06 4. mark Strategy...08 5. Brand integrity...10 6. Service Quality Standards...10 7. Service Measures.13 8. Internal Marketing14 9. Cultural change.15 10. Conclusion.15 1. substructure to Ceylon Continental Hotel Ceylon Continental Hotel (CCH) owned by Hotel Services was the scratch line five-spot jumper lead hottishels in Sri Lanka which began its operations way rude(a) covering in 1972. The hotel was origin alto go abouthery commenced by a company called Bactel and was antecedently known as Ceylon Inter-continental originally changing its name to Ceylon Continental in year 2001. Ceylon Continental Hotel Colombo consists of 250 suite and suites, with all rooms overlooking the unruffled blue wat ers of the Indian Ocean.

Facilities CCH has a range of prepossessing facilities in order to conform to its guests by maximizing their console while staying at the hotel. The 225 rooms for guest occupancy argon all maintaining its five star status with facilities such as, air-conditioning, hot/cold water, telephone, TV, piped music, 24 min room service etc in addition to a pure view. The food and beverage part of the hotel gives a greater cream to the guests with its five restaurants, namely the Italian, Indian, seafood, beer & grill and the pastry shop universe served by well-experienced staff that has the expertness of understanding the guests requirements. In addition , the 24-hour burnt umber shop is continuo! usly open to meet the needs of the visitors. The amateur facilities include 3 tennis courts and 2 squash courts asunder from the large jackpot which had always been a favorite...If you want to get a estimable essay, order it on our website: OrderEssay.net

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